Two Rules Studio

get your Shopify store into fighting shape with my online training studio.

  • I'm Laura, your store's personal trainer, here to stretch potential, build core strength and sharpen your competitive edge. Six sets in six weeks. The result? A business that runs while you're at rest.
  • 01

    warm-up

    Set your intentions, define your goals and stretch your ambitions in a personalised 1:1 session.
    week 1
  • 02

    positioning power

    find your place in the market and flex your difference.
    week 2
  • 03

    customer cardio

    get your acquisition engine moving and keep customers flowing through.
    week 3
  • 04

    visibility gains

    build brand awareness and get more eyes on your business.
    week 4
  • 05

    operational strength

    strengthen your systems and build a business that can go the distance.
    week 5
  • 06

    breathwork

    Reflect on your progress, consolidate your learnings and find clarity on what comes next.
    week 6
  • +

    1:1 calls

    a half-hour call with me every week, for all six weeks
    with me
  • +

    WhatsApp access

    message me with any quick questions between sets
    with me

a photo of me, coming soon

be notified when the programme opens

why trust Laura as your personal store trainer?

£0m+

incremental revenue driven by staying on top of trends + moving at pace

0 years

digital marketing experience

true wisdom takes time

6-fig

store owner

everything I teach is something I do

brands that have hired Laura to grow their online presence

Selfridges & CoMarks & SpencerPublic DesireLavish Alice

dear Shopify store owner, I see you. I hear you.

your store is live, your products are listed and those first sales are coming through. You're ready to scale, but you've told me:

  • it's hard to stand out in a crowded online market.
  • my competitors keep undercutting me on price.
  • my to do list is endless. I don't know what to prioritise.
  • I've been stung by overpriced marketing agencies.
  • my margins are tight.
  • I'm getting traffic, but not enough sales.
  • I don't know how to show up across media channels.
  • I'm excited, but a little scared too.

intro video coming soon

sounds like you?

be notified when the programme opens

what founders say

excellent
Laura made Google Ads finally make sense. My return on ad spend doubled within two months.
Priya · jewellery brand
practical, honest advice with zero jargon. Worth every penny.
Sophie · homeware store
the audit alone paid for itself. Clear actions I could get on with myself.
Beth · skincare founder

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your online training studio

6 × 6

six core practices to get your Shopify store into shape in just six weeks. Four are packed with bite-sized, on-demand lessons that fit around your schedule, bookended by two personalised sessions with me.

set 1clients

warm-up

Set your intentions, define your goals and stretch your ambitions in a personalised 1:1 session.

exclusive to 6 × 6 clientsa personalised one-hour session

be notified when the course opens
set 2clients

positioning power

find your place in the market and flex your difference.

contents:

lesson 1 · 30 min

how to generate a visual competition map

takeaway: a tool that shows the whitespace opportunity in a crowded marketplace

lesson 2 · 30 min

market right pricing

takeaway: a blueprint for finding the sweet spot between competitive pricing and profit

lesson 3 · 30 min

developing your customer persona

takeaway: a customer lens to put all your future content through

no paid external software required.

just £99 one-offfree for 6 × 6 clients · 3 × 30 min pre-recorded videos

be notified when the course opens
set 3clients

customer cardio

get your acquisition engine moving and keep customers flowing through.

contents:

lesson 1 · 30 min

steal the agency's homework: google ads that work

takeaway: a proven campaign structure designed to drive smarter, sustainable growth

lesson 2 · 30 min

set up a winning PMax asset group

takeaway: a repeatable format for all asset groups, saving time and effort

lesson 3 · 30 min

get your product feed in shape

takeaway: a checklist to clean up your product data and boost visibility in google shopping

no paid external software required.

just £99 one-offfree for 6 × 6 clients · 3 × 30 min pre-recorded videos

be notified when the course opens
set 4clients

visibility gains

build brand awareness and get more eyes on your business.

contents:

lesson 1 · 30 min

the secret to getting seen on instagram

takeaway: learn how to push your content into instagram's discovery engine without paying for ads

lesson 2 · 30 min

on-site seo: show up on google for free

takeaway: learn how to get your products found in organic search, no ad spend required

lesson 3 · 30 min

lead magnets: steal the marketers' homework

takeaway: learn how to develop lead magnets that grow your subscribers and followers

no paid external software required.

just £99 one-offfree for 6 × 6 clients · 3 × 30 min pre-recorded videos

be notified when the course opens
set 5clients

operational strength

strengthen your systems and build a business that can go the distance.

contents:

lesson 1 · 30 min

busy isn't the same as productive

takeaway: a time audit and prioritisation matrix to cut through the noise and focus on what actually moves your business forward

lesson 2 · 30 min

work smarter, not harder

takeaway: a system to create your very own operating manuals in minutes, not hours

lesson 3 · 30 min

your first hire, without the overhead

takeaway: a practical blueprint for hiring and onboarding offshore support

just £99 one-offfree for 6 × 6 clients · 3 × 30 min pre-recorded videos

be notified when the course opens
set 6clients

breathwork

Reflect on your progress, consolidate your learnings and find clarity on what comes next.

exclusive to 6 × 6 clientsa personalised one-hour session

be notified when the course opens

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the full 6 × 6 programme

Two Rules Studio

just £1,500

six weeks. six core practices. one stronger business.

six weeks to stretch your potential, strengthen your foundations and find your business flow. One flat fee, with structured training and personalised support included.

  • get your shopify store into shape

    six carefully designed practices to get your store into shape in six weeks. On-demand lessons plus two personalised 1:1 sessions to start and finish strong. 8 hours in total.

  • your personal trainer

    weekly 30-minute 1:1 mentoring with me, Laura, spent entirely on your store and the bit you're stuck on.

  • between-session support

    message me directly on WhatsApp for those little questions between sets. Up to three enquiries a week, answered by me, not a team.

  • free downloadable resources

    every set comes with worksheets, checklists and templates you can download and keep, so the learning sits beside your store rather than only in your head.

  • lifetime studio access

    revisit your pre-recorded training whenever you need a refresher. No membership expiry here.

  • extra reps, if you need them

    need more hands-on support? Add extra mentoring or bespoke bolt-ons at an additional cost.

be notified when the course opens

three freebies, no catch

free fuel

a free call, a free Google Ads audit and a free monthly note. Take one, two or all three.

01

a free call

ten minutes with me to see how the studio could work for you.

02

a free google ads audit

I'll request view access to your account, then send back 3 to 5 quick tips you can action yourself, for free.

03

between sets

free monthly emails

a monthly note from me to you.

  • what's changing in the Shopify world
  • what's working
  • what's worth your attention

completely free, for anyone. One email a month, no heavy lifting required.

questions, answered.

a few things you might be wondering before I roll out the mat.

the training itself is on demand: four sets, with several bite-sized videos to work through underneath each one, in your own time. Warm-up and breathwork are different, a personalised hour with me at the start and another at the finish line. Alongside that, you get a weekly 1:1 mentoring session, half an hour each time, shaped entirely around your questions and your store. Between calls, you can message me on WhatsApp whenever something comes up, up to three enquiries a week under a fair usage policy, so you're never left stuck on your own. When the six weeks are up, the 1:1 mentoring and the WhatsApp line come to an end, but your access to the pre-recorded training lasts a lifetime. If you'd like to keep the mentoring going, extra sessions and bespoke bolt-ons can be added at an additional cost.

alongside your pre-recorded training, you'll meet me each week to apply the learnings to your store, tackle challenges and bounce ideas around. You'll also have WhatsApp access to me throughout the six weeks for any ad hoc questions, up to three separate enquiries per week under a fair usage policy. Mentoring options can be discussed when you enquire.

not at all. You don't need to speak fluent marketing jargon or be a Shopify wizard. I'll focus on practical concepts you can understand and apply to your own store.

I keep things simple. The full six-week programme is just £1,500, one flat fee, with the flexibility to add extras or extend your support if you want more. If you'd rather dip in, sets 2 to 5 can each be bought on their own for just £99. No complicated pricing structures or hidden surprises. get in touch and I'll happily talk through what's right for your store.

consider it an early-bird perk. Two Rules Studio is still finding its feet, so I've set the introductory pricing to make my experience and expertise genuinely reachable for early-stage founders. My time and knowledge are worth more than this rate, and prices will rise as the studio grows to reflect what the training is actually worth. So if you've been sitting on the idea, now is a very good time to roll out your mat.

the same honest answer as the solo sets. Two Rules Studio is still finding its feet, so I've set the full programme at a rate an early-stage founder can actually reach, not one that prices you out before you've started. Six weeks of training, weekly 1:1 mentoring and a WhatsApp line to me is worth more than £1,500, and that number will rise as the studio grows. If you've been waiting for a sign to roll out your mat, this is it.

rule one: serious. Building a Shopify business takes courage, and I take that seriously. Expect big-picture thinking, attention to detail and someone genuinely invested in your success.
rule two: fun. Serious doesn't have to mean solemn. Expect training packed with personality, a little laughter and someone in your corner who makes the journey more enjoyable.

be notified when the course opens